We Connect Your Brand to Revenue Growth
Illuminating Your Pathway to Growth
Expert Strategies for Market Impact
Solutions to Accelerate Your Success
We provide tailored marketing, branding, and commercialization solutions to help you gain clarity, reach the right audience, and drive results. Whether you need a marketing roadmap, a stronger brand presence, or a strategy to increase sales, we illuminate the path forward.
Clarity, Direction, and Results for Your Business
Why You Need Strategic Guidance
Growing a business comes with challenges—unclear strategies, missed opportunities, and market uncertainty. Illumina Strategy Group helps you refine your approach, focus on what matters, and drive measurable success with expert marketing and branding strategies.
Take the Next Step with Confidence
Let’s create a clear, actionable strategy tailored to your business needs. Get the guidance, insights, and expertise to move forward with impact.
A Clear, Strategic Approach to Your Success
How We Work
Our Growth Pathway Focus Framework transforms challenges into opportunities, ensuring your marketing, branding, and commercialization strategies drive real results.
Identify The Challenge to Be Solved
Capturing your growth vision and clarifying the goals.
Turn the Challenge Into Opportunity
Creation of an actionable plan.
Bring the Opportunity to Life
Boosting your brand and growing in target markets.
Measure the Impact of the Opportunity
Measuring sales and engagement from the marketing strategy in action.
Use Success and Learnings to Inform
Learn, refine, iterate, and grow!
Let’s Build a Strategy That Works for You
A strong strategy drives real results. Let’s create yours today.
Strategic Leader. Visionary Thinker. Growth Catalyst.
Meet Becky Furbee
Becky Furbee, Founder and CEO of Illumina Strategy Group, is a seasoned commercial leader with deep expertise in marketing, sales, and business strategy. She helps businesses turn vision into action with clarity, focus, and measurable results.
Your commitment to our projects has been instrumental in driving our initiatives forward. From the successful launch of our newest advanced surgical wound care product and the development of key marketing materials to the ongoing support for sales training and product packaging, your contributions have been invaluable and greatly appreciated. It’s been an absolute pleasure working with you, and I look forward to the opportunity of continuing our partnership in the future. Thank you again for all that you do!
Steve Panek — Director of National Accounts, Berkeley Advanced Biomaterials